[fisherjeff]

> if the service is worth it

It will only become worth it once the size of the network reaches a critical mass. It could have all the cool features in the world but still be completely useless if you can't use it to reach your friends.

And the article is not talking about using HTTPS when searching, but rather "Incognito Mode", which dissociates some of your personal data (e.g., Google account) from your searches.