[toronja]

Jason (Tally co-founder) here again. Its a common misconception that people who carry a balance are irresponsible. 78% of people who do carry a balance have good credit (Prime & Super Prime). We surveyed 581 of our friends on FB who all have good credit. Most of them have college or graduate degrees and work in tech. 45% carry a balance and 29% paid a late fee in the last year.

Bottom line: credit cards are the most profitable bank lending business (4x more profitable), so there is a lot of room to save people money and earn a profit as a company.