Hacker News new | ask | show | jobs
by xapata 3685 days ago
It's remarkably difficult to find your company page with a search engine. I tried "tally financial" and "tally credit card" as my search terms.
2 comments

yea it's a busy term. we just came out of stealth so it will take us a little to climb up the search rankings. (part of the tradeoffs you are making when picking a company name.)

https://www.meettally.com/

Was there any particular reason this name stood out for you guys even if you knew it was a busy term?

I even searched directly for Tally Technologies and some other Tally Technology name pops up.

How expensive it is for a company that just came out of stealth to increase the search rankings vs changing the name to something less crowded?

It's just an interesting problem since it seems more and more companies are using the same terms (or maybe meaningful company names are drying up?, like that South Park episode), instead of creating new nonsense names.

Maybe nonsense names are not as attractive to potential customers of a financial company?

well, here's the tally careers page

https://www.meettally.com/careers

Tally is the name of an established and popular accounting package in India - so this may be an uphill battle