They are definitely working on strengthening their value proposition for paying customers. And I really can't blame them, as they are competing against free. GitLab is free. Bitbucket and Microsoft Visual Studio Team Service (VSS) are free for 5 or less users.
What they (GitHub) really need to work on, if it isn't on their radar is a marketplace/extension system. And this is where I think Microsoft may leap frog everybody.
I've only spent a day looking at building extensions for VSS, but I'm really impressed by how much thought they put into making 3rd party solutions, first class citizens. And I think this comes from the fact they understand enterprise.
In enterprise, there are so many crazy edge cases and if you don't have a reasonable answer to how you can address them, customers will pass on you.
We released this last October as a way of broadcasting the work we've been doing in the ecosystem thus far: https://github.com/integrations. There's lots more to be done in that area, and we're learning a ton from our integration partners along the way. Enterprise readiness is one of the big areas we want to keep refining too.
I hope supported injection points is something that will be supported in the future. The way of integrating on top of GitHub with a browser extension, is really a hassle and it's the reason why I'm going to discontinue my Chrome extension.
I would like to bring advanced Git analytics and search to GitHub, but it's not worth the effort considering how easily I can drop it into Bitbucket and VSS.
What they (GitHub) really need to work on, if it isn't on their radar is a marketplace/extension system. And this is where I think Microsoft may leap frog everybody.
I've only spent a day looking at building extensions for VSS, but I'm really impressed by how much thought they put into making 3rd party solutions, first class citizens. And I think this comes from the fact they understand enterprise.
In enterprise, there are so many crazy edge cases and if you don't have a reasonable answer to how you can address them, customers will pass on you.