[gohrt]

You can't only consider the ads, you have to consider what makes the ads valuable, which includes whatever brings the eyeballs and walking fingers in.

For example: * Magazines provide content in their subject area. * Yahoo: provides content apps and content.

[6stringmerc]

So, you mean like the concept of a "loss leader" like when Best Buy sells new release under cost (ex. $9.99) then wants to sell the same customer a brand new $3,000 4K HDTV?