[rms]

Facebook, for better or worse, has become fundamental to the social lives of Generation Y. There's certainly churn among older users, but I think it's almost an accident that Facebook has become so popular with an older crowd. The core users aren't going anywhere.

Facebook is on track to become the #1 most visited web site. I don't think it will hit that milestone only to fail.

[albertsun]

As a member of Generation Y, Facebook used to be fundamental to my social life, but over time it the amount I engage with it and the amount other people in my social circle engage with it has rapidly dwindled.

[rms]

But you and many of your friends still check it every day, right?

[jacquesm]

That's as good an explanation of the pattern as any that I've seen.

The group I'm looking at are all mostly in their 40's or older, my 'sample' doesn't extend far outside that.

[nailer]

Really? I'm gen Y and it's a few times a week for most of my circle of friends. My younger cousins (gen Z?) around 13-15 are about the same.

[rms]

This is one survey I found, thoug I'd be very interested in seeing a more statisticall valid survey. http://nmc.itdevworks.com/index.php/2009/08/facebook-usage-h...