[jluk]

Sounds like what happened with messaging platforms in China. WeChat became the single bundled platform for mobile and thus got to play kingmaker with default service providers. I agree with your opinion, although it feels like a natural progression as the sheer number of services grows at a rapid pace and its the attempt to remove friction built up from the excessive overhead of choice.

[swalsh]

That "excessive overhead of choice" is what allows capitalism to function properly.