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That's a very good point. Facebook, google+ and twitter, Whatsapp groups to an extent have made a mass market for small business websites. There is a creche (children study/play school) next door and the lady simply encourages ever parent to visit her facebook page which has all photos and information.

Consider that it is so easy and fun to create a facebook page for your firm. So convenient to maintain it. On the other hand every time a change is required the firm will have to go through the agency route to update its website. Also if you look at the supply side there wont be as many agencies to take up the work for mass markets considering also the delivery and cost parameters.