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Studies on statistical aggregations often show that a crowd can make a better guess collectively than any individual member. If you ask a crowd to guess the number of jellybeans in a jar, the people who are the worst overestimaters and underestimaters tend to cancel one another out, and the mean and median of all responses will be shockingly close to the actual numeric value. Therefore, my hypothesis is that reaching 100% voter turnout will be more beneficial per unit cost than any attempt to "inform" the citizenry already most likely to vote. Here is a thought experiment. 20% of voters are knowledgeable about a subject, and vote accordingly. 80% vote based on a coin flip. How do the random voters harm the outcome of the vote? They add noise to the result, certainly. But if the signal from knowledgeable voters is unable to overcome the random noise, how certain can you really be that those people are correct? Is it at all important to know what percentage of all voters cared enough about the subject to self-inform, rather than just trust their lucky voting coin? Outside a hypothetical, people are very rarely entirely ignorant of a subject. Even if they know only one true thing about it, when they vote based on that thing, it is incorporated into the statistical aggregate, and therefore influences the final result in some small way. If you restrict the vote to knowing certain things, only those things end up influencing the final result, and you can therefore bias the result by changing the test criteria. |
So the question is what factors people who are largely indifferent to and ignorant of politics will incorporating into the statistical aggregate to a greater extent than voters that do care.
I'd suggest that the little pieces that people who don't know or care very much about politics tend to be aware of are [i] the recognised status quo (incumbent, major parties) [ii] the status quo ante (incumbents actually picking up votes based on old campaign promises they didn't deliver! and "the party of Lincoln") and [iii] the most simplistic elements of campaign advertising and media coverage.
Are these likely to be signals of who will be the more competent and popular government which the more motivated and generally more informed voters have tended to unfairly overlook, or just noise?