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by gradi3nt
3685 days ago
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So CKs brilliant talent for comedy had not so much to do with his ticket sales, eh? That sounds like a sales pitch. Oh wait, scroll to the bottom, this is a sales pitch. Classic tactic of making the incredible sound easy, just pay a small fee! |
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There is no huge secret to conversion rate optimization, or consumer experience optimization. It’s quite simple, really: put your consumer’s needs first and you’ll double your online sales...
So it's that black and white, is it? You can apply a binary assessment to something as complex as "putting a consumer's needs first?" Even if you could, you still have the issue of pricing models, software terms and more to consider which may be necessary to protect your business and your bottom line, but do nothing to further the consumer's interests.
Louis CK is selling one product (a highly popular one) on his site at a single price point. I don't find the fact that he sold out in one day to be mind-blowing or applicable to most businesses. Ticketmaster sells out shows everyday and their customer experience is terrible. The underlying product is what gets the sales, not the website.
The reason sites like Amazon hire MBA's by the hundreds is because those sites have countless pricing dimensions that have to be analyzed continuously in order to maximize conversion rates, profit, and inventory. It sounds good at first pass to think just throwing out all the features on every website that aren't consumer-centric in order to sell out is a simple workable strategy because a popular comedian selling an e-product did it, but then after you think about it for a couple minutes you realize it's pretty useless advice.