[jonmacdonald]

Agreed that I bet that helped get people to his site to purchase the video download. But I think it is equally important to note that he left the subscribe box unchecked during this purchase, and he still had enough people re-check it that he was able to sell out his live shows ONLY through this email.

That is what I am trying to convey here – that focusing on a great customer experience can be an aid in driving sales, not a deterrent.

[maneesh]

isn't it logical that you would get rid of your super obtrusive scrolling opt-in box on every page then

[jonmacdonald]

I'd argue that we're offering the option to opt-in, not forcing you to.

We're not doing the even more super obtrusive pop-over window, which would be interrupting your reading.