[yesimahuman]

I am going down that road at the moment and I don't really know either. Yes, business have money that they are willing to spend, but many are willing to spend the most for what they see as the best product. Things like "simple" often come across as immature. Maybe the mindset just needs to change, I'm not sure.

[zaidf]

Agreed. I think "simple" matters more for consumers. Whether your product can increase revenue or reduce cost is probably the end goal of most solid b2b deals.