[tonyswish]

I agree completely.

I'm a part of a different project on Ethereum (Augur) and we went out of our way to simplify everything so that anyone, regardless of sophistication can understand. We had the first big crowdsale on the platform and did quite well in a very bear market, I credit much of that to simplifying the idea as much as possible.

This is a huge problem with Ethereum projects as there are so many cool ideas but they are so developer-centric that they lose anyone with unnecessary big words and weird language.

With all that said, the DAO seems to be a very cool project and has found a huge level of success with this major flaw, which says something. I just wonder what they could be doing if the message was something that could be figured out by a newbie in under 3 minutes.