[xkiwi]

True.

Microsoft would not beat IBM for being 'the next IBM'

Tesla would not beat Major car industries for being 'the next-gen Toyota way'

and, Google, probably will be replaced by someone in a complete industry. My guess that might be something that comes from VR.

[tracker1]

I think it's entirely possible for a new advertising company to take hold... Google and Facebook haven't done the greatest job here, and are simply the largest because of their vertical market.. that doesn't mean there isn't room for competition and sites that are better than the linkbait sites currently used.