On the contrary, I think they understand exactly what this site is about and are happy to demonize it, possibly to the extent that they can get the powers that be to introduce restrictions on online video so that we can all go back to getting our spoon-fed media.
I don't think ChatRoulette needs anyone's help in regards to demonizing it. It's pretty much as it was portrayed. If anything the Daily Show made it look better (The one time I tried it I saw double the cock and not a single mainstream news personality)