[ultimatejman]

No MVP. No talking to users. No strategy. No surprise they failed.

MVP - build an app with parent login, child login and a points system for chores.

Talk to users (parents) by having chat in the app.

Find how to acquire users cheap, retain them, and make them pay. Go for a bank partnership when it is a compelling business proposition. Banks like money, not startups with no profits and no users.