[dexterdog]

That's the thing I don't get. Amazon wants to have reliable reviews, right? If people have to go elsewhere for reliable reviews those better-run sites will start affiliate programs with other sellers. That's a real risk for Amazon. I don't really care where I buy dog food or computer accessories or whatever. I live and breath AWS so they've got me there, but buying goods from them or target.com or wherever else is ultimately all the same.