[nicobn]

Liberals as a whole are easy people to sell to. They have a fundamental revulsion to status quo, regardless of how positive it is, and their ears will perk up whenever they hear a point of view which matches their own prejudices. California, therefore, is an easy sell to Californians who tend to skew liberal. Just spend a few days in the state and listen to television and radio ads. They don't say "California." They say "Cali."

[lwhalen]

Nah brah, it's "Cali... brah!"

The old joke is, "Conservatives love humans but hate humanity. Liberals love humanity but hate humans."