[6stringmerc]

In my honest opinion, innovating in the Educational sphere and showing value to one or more groups - educators, students, administrative tasks - should really be rewarded fiscally. An institution won't really do that, except in the long-term by way of job stability and benefits (all subject to modern fiscal pressures). So, while it might seem the case, I think this avenue is perfectly reasonable.

Now, educators who write texts in concert with publishers and then somehow coerse students into buying brand new copies every semester, that's what I'd call profiteering. Not so highly esteemed to me. But, as noted, the profession is a tradeoff a lot of times.