You are on to something. But a similar company in say, Ames, Iowa would also command similar attention, I think. Like Ames, the median education of people of Udupi and the region around it are actually much better than national medians. Seen in light of this, it is hardly surprising. Just down the highway 10 miles is the birthplace and HQ of an international private university chain of some repute. Several now-nationalized banks also started around Udupi and the town 30 miles away, Mangalore. There is also an unusually dense cluster of good universities in and around Udupi. Udupi also ranks at the top in school performance in the state of Karnataka.