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by billpaetzke 3695 days ago
Yes.

In the early days, we were all about making a great place to be a software developer in New York City.

Yep, that was all there was to it...

I...decided to start a company with my buddy Michael Pryor. Making a nice place to work was our primary objective. We had private offices, flew first class, worked 40 hour weeks...

The tagline was “building the company where the best software developers want to work.”

Source:

Figuring out what your company is all about [http://www.joelonsoftware.com/items/2009/11/01.html]