[joslin01]

Are intelligent people the only people worth looking out for?

Trending implies humanity cares about it, which to the lowly average-joe means humanity cares about it, so s/he should too. This is the part that feels disingenuous on Facebook's part.

Of course even average-joe knows (though probably can't express) that everything around him just wants to consume his attention, so I'm also not overly concerned about it.