[why_is_it_good]

"now you have to buy" I fail to see why. Do they also have to "secure" a handle in every social media/service/website/platform that allows registration? An email account in every provider? Register their company in every country in the world?

[nikolay]

Well, maybe applicable to the predominantly narcissistic demographic, but brands definitely are extorted - no doubt about it!

[soared]

This guy is trolling the whole thread btw.

[nikolay]

Not really. You should read more carefully and try harder to comprehend before name-calling and rushing into wrong conclusions. Multiple gTLDs do fragment and confuse and .com will continue to rule as it's short, unambiguous (meaning "a website address" unlike .google, which doesn't mean anything) and people are used to it. Learn from the past! The porn industry that didn't adopt .xxx. Also .info, .biz, .mobi, .tel, .us, .la, and many others in the past didn't pick any adoption - you think longer extensions would? Not to mention the SEO issues with spreading links over a multitude of domains! No to mention that domain names become less and less important - people click links, scan QR codes - don't type URLs in!