[robert_tweed]

I came here to say the same thing. I wonder where all these rumours about a car are coming from? Smoke and mirrors?

Frankly, that idea sounds ridiculous, but the first "good" VR headset is something that Apple is absolutely capable of delivering and importantly, it fits the R&D spending figures in the article (a car would cost them a lot more).

They also happen to have a number of unique strengths such as their own OS, their own SoC that give them a huge advantage over anyone else in market.

It also makes sense that Apple would not want Facebook to gain any traction with the Oculus Store in competition to their own App Store, so frankly it would be a huge strategic mistake for Apple not to release a VR device within the next 2 years. I just think they won't release anything until all the user-hostile kinks have been worked out.

Apple is not, as many seem to be suggesting in this thread, about applying "disruptive UX" to random markets like cars. They are about giving new technologies mass-market appeal. They take something niche (like MP3 players, smartphones, or VR) and they make it into something that everyone wants.