[reissbaker]

Apple was once considered extremely innovative despite its secrecy because it regularly shipped ground-breaking new products like OS X, its breathtakingly high-design computers in the late 90s and early 2000s, the iPod, and of course the iPhone.

Apple hasn't shipped a successful new product line since Steve Jobs' death, and sales of its last successful major product — the iPhone — now seem to be slowing. Their cloud efforts are famously flailing, and their software is increasingly stale: who here has a folder full of unused Apple apps, with better third-party replacements on their home screen or dock? Almost everyone with an Apple device.

I sit here writing this on a Macbook, unironically. Their hardware manufacturing capability is best in class, and they've managed to hone their existing products' hardware increasingly close to perfection. But innovative? You can't be innovative just by spending money on R&D. You have to ship new products. And for now, Apple seems like it can't.

[cstross]

> Apple hasn't shipped a successful new product line since Steve Jobs' death

I disagree.

The Apple Watch is only "unsuccessful" using a yardstick calibrated to the scale of existing Apple product lines -- in its first year it appears to have achieved sales revenue on the same order as Rolex ($4.7Bn, per Forbes).

(Apple's secretiveness makes it hard to tell how many Watches they've sold, but the low estimates are in the millions, and the high end estimate -- 12 million shipped through 2015, per Canalys -- would put them in the same league as the market leading luxury watch manufacturer, if not ahead.)

If any other company had released a product that replaced the century-old industry-wide #1 luxury brand within a single year it would be seen as truly disruptive and a major breakthrough. But the wristwatch industry is small by Apple standards, and the nascent smartwatch market is still embryonic compared to smartphones, so the scale of sales doesn't match onlookers' inflated expectations of an Apple product.

(As for Project Titan, I expect a bit more than just an electric car, given that scale of investment. Possibly an attempt at redefining how we do intraurban and suburban personal transport, the Apple way. But they'll have an uphill struggle to supplant the automobile with something better, because of all the built infrastructure and regulatory constraints, so at least at first it'll look like "just an electric car".)

[bane]

> and the high end estimate -- 12 million shipped through 2015

What's interesting is that if you think of the Watch in terms of it being a computing platform, 12 million devices shipped might be considered a bad sign.

Sega had two back-to-back systems that shipped in that League (the Saturn shipped 9.26 million and Dreamcast shipped 9.13 million) and both systems are considered massive commercial failures, so bad that they nearly sunk the company forcing Sega to pull entirely out of the hardware market.

[glenndebacker]

I think that Sega executives would have done backflips for the kind of revenue that Apple receives from those Apple watches... .

I personally find for the price and the (personal taste) ugly design the Watch exceeds the expectations. It's not because something is not pulling the same frenzy like there was with the iPhone and iPod, that it's automatically a failure.

[ascagnel_]

That's an estimated 12MM watches in the first 8 months, which is a good start. The game console numbers are lifetime sales, so the numbers aren't really comparable.