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by jernfrost
3690 days ago
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Agree, Apple is not going to get into cars unless they can do something fundamentally different. But I do think it is a problem that the car industry already has a sort of Apple Company, Tesla. A lot of what you could have done different has already been done by Tesla. A lot of guys at Tesla are from Apple so that is perhaps not odd. However do think there are some fundamental differences between Tesla and Apple. Tesla is far more into performance than it is likely Apple ever will be. I think the sporty aspect will not be present with an Apple car. The seating arrangment for kids in the trunk in the model S, is more in line with stuff Apple would have done. I think Apple will spend a lot of time investigating the current method of controlling and interacting with a car and looking at a way of improving that. I think Apple will try to make a very pretty car but I can't imagine them going for the almost sports car look of Tesla. |
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Not at the software interface level. Tesla has done incredible work at the hardware level transitioning to electrics but the UI is still pretty old school. I.e. your parents could step into a Tesla and not know that there was anything different about it. Apart from having to plug it in, which you tell them is a Good Thing. That and some snappy performance.
If you think just a little bit ahead about where the next user-facing innovation is, it's autopilot. And the big thing to "get" is that it's not going to be some switch you hit that makes the car magically fully autonomous and you just sit back and take a nap. Rather to go beyond very limited scenarios and actually function on the real world road network and weather conditions, it's going to be about the human-computer interface.
So what does that look like? Is it just a flat panel screen in the center console next to your big steering wheel? Is that how the car is going to deliver safety-critical information to you that you need to supervise and potentially respond to within seconds? And how are you going to respond to them, through taps on screen dialogs?
Probably not. And there is where Apple will compete with Tesla, in the human-computer interface, as it did with the Mac, iPhone, iPad, etc... Even though they all had great hardware too, it was software that made a 10X breakthrough.