[VonGuard]

As with most Apple-related rumors, the truth is probably something a lot less exciting in the end. If Apple is working on a "Car" you can bet it's just s creep of it's current offerings, so, a car that includes iOS and links to your iPhone, has navigation info in the dash provided by Apple Maps, and has iTunes integration in the dashboard.

A self driving car is not just going to magically appear from Apple. It'll take years, and offering a branded in-car experience with someone like Ford or VW would be a lot more Apple's style.

But then, I've been repeatedly wrong about Apple for years. Still, I feel like when they introduce something these days it's evolutionary, not revolutionary.

[agumonkey]

So more like an Apple Watch than an iPhone. They don't have the nice systemic headstart ipod and imacs gave them in electronic devices that made the iPhone possible 'all of a sudden'.

[tcannon]

CarPlay? We have that already.

[petepete]

The next step for CarPlay might be more than just an iPad-sized screen, it could be the entire dashboard and Apple might have a thing to say about the interior design of cars.

I think a company going from zero to massively produced and heavily scrutinised car in one step is too big a jump without acquiring someone along the way or signing up a existing player.