[dguaraglia]

What behavior? All the article describes is the consequence of a single platform becoming the main portal for the majority of people on mobile. It's not like Facebook goes out to publishers and tells them "write dumb nesticles with embedded native advertising, so we can ruin media forever! Muahaha!". Media discovered the magic cheap formula and ran with it, the same way TV discovered "reality TV" was the best bang for your buck. We don't blame cable companies for that, right?