"Everybody wins" would involve everyone walking away with equal or more than they had at the time of parting, which could be done by opening the source of the product instead of letting it die of bitrot.
They owed them the honesty of saying at the start:
"We never intend to make this an actual product. This is only here to get us attention and hired. If you use this, be aware we'll kill it as soon as anyone hires us."