[Larrikin]

I don't think anyone or very few people believe that Aunt Jemima's is real maple syrup. Its popular number one because its cheap.

I'm probably in the minority but I can afford real maple syrup and buy Aunt Jemima's because I actually prefer the taste of it over maple syrup, not because I'm misinformed.

A better example of deceptive marketing would be Breyer's "ice cream" in the US having half of their flavors not legally allowed to be called ice cream anymore sold next to the real ice cream and their few remaining flavors that are actually ice cream with the same packaging.

[cookiecaper]

I'll admit that I don't have any real source for the claim that most people think "maple syrup" is maple syrup. I only have anecdotes and assumptions. It is certainly possible that most people already understand that "maple syrup" is not really maple syrup in the same way that it's understood things labeled "juice" are not really juice unless there's some additional indicator of authenticity.

My personal intuition is that people probably assume some sweeteners and preservatives are added but that somewhere in there, there is an actual base of maple syrup, meaning some product that is derived from the sap of a maple tree. In fact, however, there is not.

To be totally honest, I don't think any hard study on this subject would be any more useful than my anecdotes, assumptions, and intuitions because I think the chance that it would be manipulated by people with an interest in one outcome or another is too high.