[dragonwriter]

> people who buy Aunt Jemima's and the other brands of syrup usually believe they are buying maple syrup, a naturally-occurring food that our ancestors successfully consumed without growing into 400 pound hamplanets.

The fetishization of "natural" (and related terms like "naturally occurring") is, I would argue, one of the major areas of health misinformation when it comes to foods. (In any case, maple syrup isn't naturally occurring, its a processed foodstuff -- the process may not require particularly modern technology, but its still processed; there's a considerable difference between unprocessed maple sap and maple syrup.)

[cookiecaper]

Yeah, like I said in another comment, I didn't use the example of maple syrup because it was a particularly healthy food, but because it's a particularly egregious instance of deceptive labeling. The consumer is being tricked into buying a completely different product than he or she intended to buy -- no part of Aunt Jemima's or other major syrup brands has any relation or origination point inside a maple tree -- and most never realize it.