[cookiecaper]

Yeah, I wasn't really trying to single out maple syrup as an ideal "healthy food". It's just a particularly egregious example of deceptive labeling, inasmuch as most people who think they're buying it are, in reality, buying a 100% synthetic imitation. There are people who will tell you they love maple syrup, unaware that they've never actually even had maple syrup.

A more widely known example is "juice" that is 0% juice.

The same thing occurs with varying degrees of severity for all the food offered at major grocers, including healthier options like loaves of bread (most off-the-shelf breads at Walmart contain large quantities of either sugar or brown sugar) and canned fruits (the "standard" version is usually canned in "heavy syrup", i.e., sugar water).

[maxerickson]

Now I'm curious how many people are really confused about it.

I've helped collect and boil sap, so I'm pretty sure I've had the real thing, but still, I don't think I was ever confused about there being syrup products manufactured from other sugars.

[logfromblammo]

To be fair, canning fluid has to have a certain osmotic pressure to inhibit mold and bacteria growth, and most people prefer their canned fruit to be packed in some variety of sugary water rather than salty or acetic water.

Even the fruit packed with fruit juice is often packed in a different kind of juice (excepting pineapple). You could have peaches packed in genuine grade-B maple syrup, but it won't be able to compete on price on a shelf next to peaches in heavy sucrose syrup.

(You can also make pruno from the syrup in fruit cans that doesn't taste entirely like moldy garbage. But I wouldn't pour any for my friends, or at least not the ones I wanted to keep.)

As for the bread, you shouldn't be surprised that many "whole wheat" breads are still primarily made with the same enriched white flour as white breads. They just have a fraction of the wheat kernel added back in so that the bread looks brown when it's baked. Deceptive labeling.

Even if a type of food is ostensibly healthy when prepared at home using a traditional recipe from pure, wholesome ingredients, as a pre-packaged, ready-to-eat product in the grocery store, it is most likely already reduced to complete crap. For me, it has almost gone past the point where it isn't just a matter of carefully reading the ingredients list and avoiding certain entries. Now I prefer buying only the foods that themselves qualify as a single ingredient. But even then, cans of "extra virgin olive oil" are almost certainly lying, upselling the "3 or 4 extractions too late for virgin" olive oil , mixed with hazelnut oil.

But what else is a consumer to do?