[digi_owl]

It may not be that they are commercially oriented, but that they have adopted startup-like mentalities regarding "growth".

This in turn leads to all kinds of changes to appear more fashionable and appealing to the masses.

Frankly i think thats a fools errand. Seems to me that when it comes to fashionable in relation to computing, we are dealing with a Giffen Good (or perhaps even a Veblen Good). Meaning that to be a fashionable computing platform, it has to be an expensive one.

But in the process you end up with something similar to New Public Management for FOSS projects. Trying to evangelize and drum up attention as if they were pitching a for profit product, much like NPM tries to put market forces into public services.