[Fede_V]

Have you read Bad Pharma by Ben Goldacre? One of the more interesting findings discussed in the book is that doctors were convinced they were personally not affected by drug company PR/goodies (3 day conferences in Bahamas, etc) but they were all worried that their colleagues were.

It's an excellent book and I highly recommend it.

[joosters]

It's a standard reaction, like how most people believe that they aren't affected by TV/newspaper advertising but they worry about how it affects other people.

[WalterBright]

I am well aware I am affected by advertising, but I am responsible for its effect on me.