[kwisatzh]

The article hints at a larger problem that underlies all data-science-as-a-service outfits: pricing for profitability. How can you price the generation of insights so that you; Palantir etc. can become profitable, while those insights can save on costs for the respective clients? Coke would need to generate $18M+ per year from the insights alone to justify the costs.

[jerryhuang100]

that $18M per annum price tag is kind of steep. at that price, if a consortium of five companies pool their money together, they could have a joint venture of a "closed" consortium without sharing data with outsiders. the valuation the new joint venture would even be another unicorn, depending on the multiples you choose.