[stcredzero]

If they're smart (and they are) they'll figure out ways to reduce the price of launch in the right way to maximize an increase in their margins. They could more than double the number of customers using secondary space in the "trunk" and cube-sats. The secondary customers will pay far less than the primary ones, but there will be many more of them.

If they're smart, they're figuring out ways they can own a big part of the infrastructure for an emerging market.