[bemmu]

Just a small update, but I just ran a survey for customers to see which package they would rather have.

Which package design would you rather receive?

The white one with illustration 79%

The plain dark one 21%

Total votes: 52

[NathanKP]

I didn't get in on the survey and got the old box in the A/B test, but I would 100% prefer the white one with the illustration for my subscription. I order my candy to the office to share and people usually see the box from Japan and are curious so they ask me about it and I tell them about the candy subscription.

The white box would be better advertising for you in my case :)

[giarc]

I'd suspect much different results if you conducted the same survey but indicated that the white box may result in cost increases to the customer. I suspect they wouldn't care about the box if it meant a higher cost.