[icebraining]

Superhero movies? They seem quite long to me. In fact, the average length of the most popular movies has been increasing.

[mdk754]

One could argue it's more about the "thrills-per-minute" counts going up. I'm not saying I totally agree, but it is at least evident to me that movies from past decades spend a little more time between "thrills" than your average modern film.

[CPLX]

Of course. But the cognitive load required to be made aware of one and then process and make a decision to watch is nearly instantaneous.