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by networked 3703 days ago
Interesting story! I've long wondered if the (over)excited voice of many a startup's marketing/onboarding/help copy is justified by customers liking it more than the alternatives. This seems connected.

>10% bump.

>15% bump.

>40% bump in sales.

>50%+ bump in sales.

Was that cumulative (i.e., 1.1 * 1.15 * 1.4 * 1.5 ≈ 2.7 total) or relative to the base figure?