[tokensimian]

One consideration is the user experience is not connectable to a purchase.

If I went to a friends house and saw this, I would never remember the name. If you could combine "making the purchaser look cool" with timing-relevancy, I think your packaging improvement would pay dividends.

Put another way, I believe your A/B ratio test is actually X*Y/Z where X/Z and Y/Z are both < 1. Synergy.

Terrible idea, (possibly) useful for analogy: Instead of optimizing the unboxing experience alone, if you also included cards with QR codes, where every QR code immediately triggers a free candy bar (with user data entry on a mobile app). It should also provide social value to the host in realtime; maybe they also receive an immediate notification that their guest scanned their card plus some other bonus I can't think of.

The point is to get closer to the conversion/churn decision, or provide more value to your consumer.