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Apple fundamentally does not understand software. A shame, as the software, really, was their original special sauce with the Mac 128k and beyond. Today, however, the company really doesn't understand how to make, maintain, or market software. It sees software as a way to spread their control of their hardware further into your life. It's going to be the death of Apple, mark my words. |
Having said that, I see Apple more as a hardware manufacturer than as a software one. You don't hear Jony Ive and his seductive British accent passionately talking about iOS or OSX as many times as he does about new hardware. It doesn't see software in the same way it sees hardware.
Still, I can't complain about Apple offering free OSX upgrades, including major ones, for quite some time now and also managing to maintain backward compatibility for a rather large span of devices (my early 2011 MBP still flows nicely with OSX El Cap).