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by rewrew
3703 days ago
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Moments is a prime example of how out of touch Twitter is. I've clicked on it three times to see, and each time the stories are celebrities or sports. They know enough about who I follow, what I tweet about and the hashtags that come up to target enterprise technology ads to me, why can't they use the same data to customize that page? It's utterly useless in its current form. |
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Moments is about lowering the bar to new users of Twitter (the discovery problem) and get existing users more engaged in sharing content so Twitter is more valuable to them.
For those users, celebrities and sports is exactly what's going to draw them in. Twitter can then sell ads against those users.
I'd be surprised if it had any kind of algorithmic targeting any time soon, or if enterprise tech firms were looking to get involved in producing native Moments content in any serious numbers.