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by shimn
3702 days ago
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I was under the impression that ad fraud was more seen as how those sites put 6 iframe windows of ads one on top of another so while they were all loaded and "seen" by visiter, only one of them was visible. The main thrust of ad fraud was "this ad cannot possibly be seen by a consumer". As with all things, some may pervert the definition for gain but on the whole: you'd call it fraud if you paid for a billboard and the company put up your ad but then plastered somebody else's ad on top of it. |
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My point however, is that it is already factored into the price. When a TV station says this show has 10 million viewers, the advertisers understand that it's actually only 5 million who are going to be watching their ad, because of channel flipping, fast-forwarding, cups of tea, etc. It is already an understood factor in the pricing. Whereas online, they don't appear to want to make the same concession towards bots/iframes and so on.
You could argue, particularly for free-to-air TV channels, that anyone not watching the ads is breaking the "social contract" and defrauding the station. That's the exact same argument that Wired makes when they block adblocking readers.
There's always a percentage of your ad buy that will go completely unseen offline. It's no different online.