[vishalkgupta]

RE WedWell: I think it's less about unique insight, and more about timing/positioning. Couples expect to communicate with vendors over the phone/text, they don't want to write paper checks, they want vendors to find them. We're doing a lot of things that do not scale right now, but doing our best to keep clients happy.

I will say that initial customer acquisition in NYC is our hyper focus right now. The great thing about opening this discussion up on HN is that there are so many minds out there looking at your problems. I'd be happy to hear any ideas on how to best acquire these clients initially. We're doing a bit of FB ads, and think this will be a heavy marketing lift. But as we monetize our first couple clients, we are getting a clearer picture of customer value.