[chatmasta]

It was a small shop run by two guys, mostly drawing from their first and second degree connections. But they had hundreds of customers and were making in the mid five figures per month IIRC. Take that with a huge grain of salt.

People were more than happy to pay a percentage of their savings, but that might have been due to personal relationships with the founders and the fact that these people were pretty rich already.

And yes, the ongoing relationship you mention helps. That gives an answer to "why wouldn't I just do this myself and keep 100% of the savings?"

[magthor]

Chatmasta, you are 100% correct. There may be times where the best rate we can find is publicly available but the service aspect will retain customers in this case, especially as we are charging a reasonable flat fee. However as we are a broker we have access to private rates and as our book grows so will our ability to negotiate discounts thus making us more sticky. A core part of the beta is a 'how much did I save' feature which will make cancelling a tough choice. Thanks for your comments!