[gills]

WedWell has promise, but it is a difficult space. I began building on a very similar concept 8 years ago and quickly ended up pivoting off into a subproblem, because [at the time] this ultimately boiled down to quite a lot of manual human coordination which I couldn't scale. Running solo, I decided it was infeasible. If you can scale vendor coordination in the wedding space, and avoid the temptation to build the technically interesting parts yourself right away, I think there is a decent addressable market that can benefit from the technology.

[vishalkgupta]

Thanks gills. Love to pick your brain a bit about this. Happy to move to email at some point. What was your solution called?

We think that this is a process problem vs a technology problem at first. We're trying to distill the client's ideas into a wedding brief that can be viewed by vendors. Vendors then upload a proposal on Google docs (initially), that allow for comments by the couple. We allow the couple to iterate with the vendors and we go from there. We're trying our best to not just blindly build out tech, but to really focus on on boarding clients/vendors, then build technology around the bottle necks. We're experimenting right now.