[tomplace]

Bcoates, At Utiliz we have spent a significant amount of time looking at the energy market, average usage and addressable customers and our estimate on savings is more than a few dollars. Kevin came up with this idea after saving a few hundred last year through frequent switching. We estimate we can save the average household on the order of $150-300/year, at a cost of $30. It's free money, and that doesn't include the time we save people having to do it themselves. The bigger ambition is that by doing this we rationalize the chaotic consumer electricity market, force bad suppliers out, reduce electricity rates through broker negotation on our increasing client book, and finally help states deliver on the promise of deregulation. That is the moon shot

You can categorize the potential customers into 4 main cohorts: (1) Educated and spend time every few months finding the best plan and enjoy it - we will never get these guys (2) Educated and spend time every few months finding the best plan and hate it - we will win all of these - Kevin lives here (3) Educated and keep forgetting to switch on time - we will win all of these - Tom lives here (4) Not educated and need to better understand the whole process - this is a massive cohort where we can probably win 25 - 50%

Happy to continue the discussion

Tom