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by proksoup 3705 days ago
Wim Hof is an individual case study that has done research in this area, and other related phenomena (breathing and autonomous response control)[1]

Not sure it's any more or less "bro science" then this article, but it's interesting and relevant enough to be worth talking about here I think.

[1] https://www.radboudumc.nl/Research/Pages/PNASIceman.aspx