[Zigurd]

It's not like "Ford or Chevy?"

It's more like "Toyota or Mercedes-Benz?"

Even that doesn't quite capture it. Apple will defend a position at the high end of the market, even though they might give some ground in profit margins. They will do that by controlling the hardware and software, by vertical integration in CPU design, and by getting the best, newest technologies in the supply chain by locking up exclusivity. Samsung will try to chip away at this at the high end, but Samsung doesn't get how Apple attracts and keeps customers.

On the other hand, both the current dominance and the future potential for Android is understated by the article. Android is already above 75% share in handsets alone. Android N previews desktop features like resizeable windows. Android will be the basis of the vast majority of embedded screen-based UIs. Google's IoT OS is essentially a headless Android. And if Google can get tablets right, Android will become the dominant desktop productivity OS, too. Android will be in a class by itself, the way Windows used to for about 25 years, and the dominance will probably be as long-lasting.