I don't think there are any more first-time buyers of phones left in the world. Really. Its not a thing any more. Also no first-time shoe buyers, or food buyers. Except maybe the very young trickling into the market.
> I don't think there are any more first-time buyers of phones left in the world
I might believe you if you said the US, but given how low iPhone penetration is outside the US, combined with how many new people use the Internet for the first time each day in India alone (100,000,000 per year, most of that being accessed over a mobile device), it's clear that smartphones haven't hit 100% potential market penetration the way "food" has.
I meant first time Apple buyers which includes both people who've never had phones and people who've switched. Apple's first time customer base is still significant.
I might believe you if you said the US, but given how low iPhone penetration is outside the US, combined with how many new people use the Internet for the first time each day in India alone (100,000,000 per year, most of that being accessed over a mobile device), it's clear that smartphones haven't hit 100% potential market penetration the way "food" has.